Many revenues and a lot of traffic that could pop into your business are lost. In fact, if you run ads on Instagram, 97% of the traffic visiting your pages never converts, leading to a waste in ads budgets. Well, you will be shocked to know that you can convert Instagram DMs for sales without increasing ad spend. This will be achieved by leveraging techniques such as DM marketing on Instagram and, ultimately, the templates for Instagram DM marketing.
You are able to make use of examples of Instagram DM sales script and come up with an excellent Instagram DM strategy that will enhance your conversion rates. The process of selling through Instagram DM is smoother with great examples of Instagram DMs and the inclusion of an Instagram Direct message link. This way, by implementing these techniques, you will successfully convert Instagram DMs into sales and get maximum value from your advertising.
We will go into some of the metrics and benchmarks within the industry to understand the conversions on Instagram ads. Here’s a detailed breakdown:
Contents
Key Metrics for Instagram Ads Conversions
- Click-Through Rate (CTR): This is percentage of people who click on your ad after seeing it. About 0.22% across all industries.
- Conversion Rate: This is the number of people who execute the intended activity at the end, such as making a purchase or signing up, after clicking on your advertisement. It ranges from 1% to 5% depending on the industry.
- Cost Per Click (CPC): This is how much you pay every time someone clicks on your ad. This is from $0.50 to $2.00, depending on the industry and competition.
- Cost Per Conversion (CPA): The money one pays to have someone convert. It can be as low as $5 or as high as $30, depending on the product or service being offered.
- Return on Ad Spend (ROAS): This is how much money one makes for every dollar spent in running ads. A good ROAS is 4:1, with $4 made for each $1 spent.
Based on the above mentioned metrics, here is an average of each of these metrics in 2024 on different industries.
| Industry | CTR (%) | Conversion Rate (%) | CPA ($) | ROAS |
|---|---|---|---|---|
| E-commerce | 0.72 | 1.85 | 21.47 | 2.7 |
| Healthcare | 0.83 | 2.23 | 24.92 | 2.3 |
| Finance | 0.77 | 2.02 | 35.72 | 3.1 |
| Education | 0.47 | 1.54 | 15.85 | 1.9 |
| Technology | 0.60 | 2.10 | 28.30 | 3.5 |
| Travel | 0.90 | 1.50 | 18.20 | 2.1 |
| Real Estate | 0.70 | 1.75 | 25.00 | 2.8 |
| Consumer Goods | 0.55 | 1.65 | 20.75 | 2.4 |
From the data above it is critical to find ways to increase conversions while trying to lower costs. Let’s look at some of the ways you can use to do this.
Tips to Improve Conversions of Instagram Ads
- Targeting: Tap into Instagram’s detailed targeting to ensure your ad reaches the right users.
- Creative: Use high-quality imagery and video to capture attention.
- CTA: Include a clear and compelling Call to Action.
- Landing Pages: Ensure that your landing pages are optimized for mobile and provide a seamless user experience.
- A/B Testing: Continuous testing of ad creatives, captions, and CTAs to find out what is working.
- Engagement: Talk to your audience through comments and direct messages for building trust.
Case Studies
Here are general ways different businesses used to increase conversions on Instagram. Some of these may work for you.
| Industry | Objective | Strategy | Results |
|---|---|---|---|
| Fashion Brand | Sales | Carousel ads showcasing new collection | 1.5% CTR, 3.2% Conversion Rate, $12 CPA, ROAS 5.0 |
| Fitness App | App installs | Video ads showcasing app features | 0.9% CTR, 2.5% Conversion Rate, $3.50 CPA, ROAS 4.2 |
| Local Restaurant | Drive foot traffic | Stories ads with limited-time offer | 0.6% CTR, 1.8% Conversion Rate, $10 CPA, ROAS 3.8 |
| Travel Agency | Bookings | Dynamic ads with location highlights | 1.2% CTR, 2.1% Conversion Rate, $20 CPA, ROAS 4.5 |
| Online Course | Enrollments | Lead generation ads with testimonials | 0.8% CTR, 3.0% Conversion Rate, $15 CPA, ROAS 4.0 |
| Automotive | Test drives | Sponsored posts with influencer reviews | 1.0% CTR, 2.3% Conversion Rate, $25 CPA, ROAS 3.6 |
| Beauty Products | Product sales | Video tutorials featuring product use | 1.3% CTR, 3.5% Conversion Rate, $8 CPA, ROAS 5.2 |
| Tech Gadgets | Pre-orders | Interactive ads with product demos | 1.1% CTR, 2.8% Conversion Rate, $18 CPA, ROAS 4.7 |
These benchmarks and strategies help to hint at and improve conversions on Instagram Ads.
Like we mentioned above leveraging underpriced attention through Instagram DMs is where the secret to optimize your reach and conversions lies.
If you are serious about having a steady ramp-up in sales concerning your goods or services, now is the time to tap into the untapped power of Instagram DMs.
DMs are a great way to take advantage of a new wave of discounted attention, just like social media guru Gary Vaynerchuk did with Google AdWords to grow his dad’s wine business from $3 million to $60 million in annual sales.
Why Instagram DMs Are Your Next Big Opportunity
The magic happens with Instagram direct messages. Per its CEO, the most used feature of Instagram is direct messages.
In fact, Meta reported that WhatsApp, Facebook Messenger, and Instagram DMs collectively boast nearly 600 million conversations every day.
This behavioral shift in consumers presents a fantastic opportunity for businesses to reach out and connect with their target audience in a far more direct and personal way.
Nine Strategies to Drive More Traffic into Your DMs
Having seen the power of Instagram direct messages, let’s look at nine actionable tactics you can start using to get more traffic in your DMs and finally drive sales.
First: Comment on a Post or Reel
Above all, social media comments can be encouraged by asking your audience to comment with a keyword on any of their posts or reels.
You can take it to the next level by clearly telling them to do so and choosing a word that is seven letters or less. For example, most products sellers get similar comments on their post, like the ‘cost’ or ‘how much.’
Automating Getsalesbot chatbots can also help you with this process of communicating seamlessly with your audience. You can hook a specific post to an automation flow from your chatbot.
For instance, the chatbot reacts instantly to comments made by users using that same term, which creates a personalized experience that will undoubtedly pique their interest. When a user comments with the preferred keyphase, they get an instant DM with a predetermined response.
For example, this is how you can take care of users who would want to know the price of the item. You can add the commonly used words in your comments to trigger automated replies.
It also simplifies comment management, using Getsalesbot Instagram chatbots to make everything so personal and engaging.
This approach is highly adaptable and efficient, having been tried and tested on accounts of 7,000–45 million followers.
This can be done by setting up automated responses that guarantee every single user’s comment will get attention, thus creating a community where more users would want to participate.
To ensure wider outreach for better engagement with your audience, consider AI in the creation of meaningful interactive experiences on social media.
Click: How to Set Up Automated Triggers with ManyChat
Second: Reply to a Story
You can’t build direct and meaningful engagement and commitment with your audience unless you reach them directly and meaningfully.
An innovative way to do this might be asking them to reply to your story with a certain word, not asking them to click on a link. This way, a line of direct communication is established, and the chances of that happening get very high.
For example, this shoe business could exploit shoe sizes and get to segment its audience based on that.
Getsalesbot chatbots can play an important role in enhancing this strategy. Once the user has replied with the shoes size to their story, the chatbot will auto-respond according to your personalized messages or offerings for further directions.
This will help not only in immediate and customized replies but also further the conversation graciously to maintain the interest of your audience and engagingly. All in the DM.
What this means is that Getsalesbot chatbots would deal with story replies in an easier, more streamlined, effective, and scalable way.
Automated responses give timely attention to each user in both, further creating a sense of association with the community. This can directly lead to an increase in conversion since your users would feel wiser, valued, and thus better with your brand.
You an go further and track your users by setting tags to the choices they make during the conversation.
This also means that, by embedding chatbots in your social media mix, you have all important data and insights from conversations with your audience. People’s shoe sizes remain the same for a long time, making it easier to broadcast products based on this important data.
Broadcasting messages directly to their DMs is free once the users interact with the chatbot. This saves you a lot of Ad spend.
By looking at these interactions, you understand their tastes and behaviors better, creating the missing blocks for molding your marketing strategies into very targeted campaigns.
You can use Getsalesbot’s powerful chatbots to transform story replies with simple engagement into driving growth and a deeper connection with your audience.
Check out our collection of done-for-you Instagram Chatbot templates. You can download and start automating in 3 mins.
Third: Optimize Your Bio
Use your Instagram bio to tell people where to DM you- be it a resource, discount code, or an icebreaker. Having a clear call-to-action in your bio can point users directly to your DMs.
A clever way to do this is using clickable links in your bio. The clickable link could be an automation aimed at conversion or showcasing a new product.
You want to have a link that will get them into the bot for remarketing (during broadcast). Capuche?
Fourth: Leverage Story Tags
When someone tags you within their story, you can use this as a trigger for an automated message. It keeps the conversation going and could lead to more meaningful relationships.
Our chatbot helps with this by allowing you to set up this trigger based on your brand name or any keyphrase.
Fifth: Direct Message Prompts
Pre-message your audience in terms of what they need to do when they get to your DMs. Through automated messages, provide them with a set of frequently asked questions or common actions that their journey may be easier in the first place.
Sixth: Clickable Links
You can make links that directly redirect users to your DMs with a message in writing. You can place such links in emails, on websites, and even turn them into QR codes in order for users to have quick access to any physical product or presentation.
Seventh: Utilize Ads
Instagram ads really drive traffic back to the DMs. Ask viewers to comment on or click an ad to get a direct automated message that drives the conversation.
Eighth: Engage Through Instagram Live
Instagram Live is an underrated tool for driving engagement. Ask viewers to comment a specific word during your live session to receive a special offer or resource. This strategy can result in significant lead generation.
Ninth: Broadcast Channels
Use Instagram’s broadcast channels to send out updates and messages to a large group without the back-and-forth of regular DMs. This is a great way to keep your audience informed and engaged with minimal effort.
When on manychat, this option is free to the contacts that have been added to your account through the chatbot.
Setting Up Your Instagram Account for DM Automation
To manage these interactions effectively, I recommend using a platform like ManyChat, which allows you to automate your DM responses like an Instagram email marketing tool. This will enable you to scale your efforts and handle thousands, even millions, of messages efficiently.
I have done templates for you that you can download in 3 minutes and start automating your DMs with high-converting conversations. Find my chatbot templates here.
Check out my done for you chatbot templates for Ecommerce and many other industries.
Conclusion
Instagram DMs are a game-changer for businesses looking to capture underpriced attention and drive more sales. By implementing these nine strategies, you can unlock up to 50% more traffic, conversions and engage your audience in a way that’s personal, direct, and effective. Don’t miss out on this opportunity—start optimizing your DMs today!
