A lot of traffic and revenue that could pop into your business are lost.
In fact, leveraging underpriced attention through Instagram DMs is where the secret to optimize your reach and conversions lies.
If you are serious about having a steady ramp-up in sales concerning your goods or services, now is the time to tap into the untapped power of Instagram DMs.
DMs are a great way to take advantage of a new wave of discounted attention, just like social media guru Gary Vaynerchuk did with Google AdWords to grow his dad’s wine business from $3 million to $60 million in annual sales.
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Why Instagram DMs Are Your Next Big Opportunity
The magic happens with Instagram direct messages. Per its CEO, the most used feature of Instagram is direct messages.
In fact, Meta reported that WhatsApp, Facebook Messenger, and Instagram DMs collectively boast nearly 600 million conversations every day.
This behavioral shift in consumers presents a fantastic opportunity for businesses to reach out and connect with their target audience in a far more direct and personal way.
Nine Strategies to Drive More Traffic into Your DMs
Having seen the power of Instagram direct messages, let’s look at nine actionable tactics you can start using to get more traffic in your DMs and finally drive sales.
Comment on a Post or Reel
Above all, social media comments can be encouraged a lot by simply asking your audience to comment with a keyword on any of their posts or reels.
You can take it to the next level by clearly telling them to do so and choosing a word that is seven letters or less. For example, most products sellers get similar comments on their post, like the ‘cost’ or ‘how much.’
Automating Getsalesbot chatbots can also help you with this process in order to communicate seamlessly with your audience. You can hook a specific post to an automation flow from your chatbot.
For instance, the chatbot reacts instantly to comments made by users using that same term, which creates a personalized experience that will undoubtedly pique their interest.
This is how you can take care of users who would want to know the price of the item. You can add the commonly used words on your comments to trigger automated replies.
It also simplifies comment management, using Getsalesbot chatbots to make everything so personal and engaging.
This approach is highly adaptable and efficient, having been tried and tested on accounts of 7,000–45 million followers.
This can be done by setting up automated responses that guarantee every single user’s comment will get attention, thus creating a community where more users would want to participate.
To ensure wider outreach for better engagement with your audience, consider AI in the creation of meaningful interactive experiences on social media.
Click: How to Set Up Automated Triggers with ManyChat
Reply to a Story
You can’t build direct and meaningful engagement and commitment with your audience unless you reach them directly and meaningfully. An innovative way to do this might be asking them to reply to your story with a certain word, not asking them to click on a link. This way, a line of direct communication is established, and the chances of that happening get very high.
For example this shoes business cold exploit shoes sizes and get to segment their audience based on that.
Getsalesbot chatbots can play an important role in enhancing this strategy. Once the user has replied with the shoes size to their story, the chatbot will auto-respond according to your personalized messages or offerings for further directions. This will help not only in immediate and customized replies but also further the conversation graciously to maintain the interest of your audience and engagingly.
What this means is that Getsalesbot chatbots would deal with story replies in an easier, streamlined, effective, and scalable way. Automated responses give timely attention to each user in both, further creating a sense of association with the community. This can directly lead to an increase in conversion since your users would feel wiser, valued, and thus better with your brand.
This also means that, by embedding chatbots in your social media mix, you have all important data and insights from conversations with your audience. People’s shoe size remains the same for a long time, making it easier to broadcast products based on this important data.
By looking at these interactions, you understand their tastes and behaviors better, creating the missing blocks for molding your marketing strategies into very targeted campaigns. You can use Getsalesbot’s powerful chatbots to transform story replies with simple engagement into driving growth and a deeper connection with your audience.
Optimize Your Bio
Use your Instagram bio to tell people where to DM you- be it a resource, discount code, or an icebreaker. Having a clear call-to-action in your bio can point users directly to your DMs.
Leverage Story Tags
When someone tags you within their story, you can use this as a trigger for an automated message. It keeps the conversation going and could lead to more meaningful relationships.
Direct Message Prompts
Pre-message your audience in terms of what they need to do when they get to your DMs. Through automated messages, provide them with a set of frequently asked questions or common actions that their journey may be easier in the first place.
Clickable Links
You can make links that directly redirect users to your DMs with a message in writing. You can place such links in emails, on websites, and even turn them into QR codes in order for users to have quick access to any physical product or presentation.
Utilize Ads
Instagram ads really drive traffic back to the DMs. Ask viewers to comment on or click an ad to get a direct automated message that drives the conversation.
Engage Through Instagram Live
Instagram Live is an underrated tool for driving engagement. Ask viewers to comment a specific word during your live session to receive a special offer or resource. This strategy can result in significant lead generation.
Broadcast Channels
Use Instagram’s broadcast channels to send out updates and messages to a large group without the back-and-forth of regular DMs. This is a great way to keep your audience informed and engaged with minimal effort.
Setting Up Your Instagram Account for DM Automation
To manage these interactions effectively, I recommend using a platform like ManyChat, which allows you to automate your DM responses much like an email marketing tool for Instagram. This will enable you to scale your efforts and handle thousands, even millions, of messages efficiently.
I have done for you templates that you can download in 3 mins and start automation your DMs with high converting conversation. Find my chatbot templates here.
Check out my done for you chatbot templates for Ecommerce and many other industries.
Conclusion
Instagram DMs are a game-changer for businesses looking to capture underpriced attention and drive more sales. By implementing these nine strategies, you can unlock up to 50% more traffic and engage your audience in a way that’s personal, direct, and effective. Don’t miss out on this opportunity—start optimizing your DMs today!
