In the world of digital marketing, conversion rate optimization (CRO) is paramount. Whether you’re in B2B or B2C, your goal should always be to surpass average conversion rates. The average conversion rate for a B2B landing page hovers around 1.8%, while B2C pages average about 2.1%. Your goal is to aim higher, but it’s crucialMastering Conversion Rate Optimization (CRO): Strategies and Pitfalls