Chatbots are the hottest trend online right now, with companies of all sizes using them to boost revenue and improve customer support. But the number one question we get at Bot Builders is: “How the heck do I send people into my bot?”
Well, you’re about to learn powerful ways to generate bot leads. As we go through these methods, feel free to ask any questions you have—this is live, so my team and I will get back to you ASAP in the comments. If you like what you see and want to learn more about bots, just leave a comment below. Our automated chatbot will follow up with you and provide some awesome free training.
Contents
Why Chatbots?
Before we dive into the specifics, let’s talk about why chatbots are so essential. If you’ve struggled to generate leads online, you’re not alone. With rising ad costs and declining email open and click-through rates, many businesses are turning to chatbots as a more effective way to engage with their audience and capture leads.
How Chatbots Work
So, how do you get people into your bot? Here’s a breakdown of 13 strategies:
1. Use Links (Ref URLs)
One of the simplest ways to drive people into your bot is by using links, known as ref URLs. You can place these links in emails, text messages, social media posts, or anywhere else you can share a link. It’s straightforward, and we’ll show you exactly how to do it.
2. Widgets on Your Website
Add your chatbot to any website, web page, or funnel using widgets or embed codes. You can place buttons, sliders, or top bars on your site. Additionally, you can add checkboxes to existing email opt-in forms, allowing users to join your chatbot on Facebook Messenger as they subscribe via email.
3. Live Chat
Your live chat can be managed by a chatbot, which can automatically answer questions and add users to your bot. This is different from traditional live chat, which typically requires a human to be present.
4. Exit Pop-Ups
Capture leads as they attempt to leave your site with an exit pop-up. This ensures you don’t miss out on potential subscribers who might otherwise slip away.
5. Dedicated Landing Pages
Create landing pages specifically for your chatbot. This can be done with just a few clicks and is a highly effective way to drive traffic directly into your bot.
6. Facebook Ads
One of the most popular ways to generate bot leads is through Facebook ads. What’s great about bots is that people can subscribe simply by leaving a comment on your post, ad, or Facebook Live session. Your bot can then reply to them, automatically adding them to your bot list.
7. Facebook Page Messages
When someone sends a message to your Facebook page, they’re instantly added to your bot. This gives you the power to communicate with them on one of the most effective marketing channels available.
8. QR Codes
If you’re at an event or want to include your bot on a business card, you can use QR codes. When someone scans the code with their phone, they’re added to your bot.
Conclusion
That’s it— ways to get people into your bot. As promised, I’ll now show you exactly how each of these methods works in practice. Stay tuned, and let’s dive into the details!
