Chat Marketing in Kenya

Kenyan marketers relentless pursuit of gaining a competitive edge and embracing novel technologies, continuously strive to comprehend and engage with their target audience.

Nairobi companies are increasingly showing interest in consumer dynamics and expanding their skill sets to enhance customer experiences, optimize productivity, and reduce operational costs.

Nevertheless, crafting a marketing strategy that is frictionless and adaptable remains a formidable challenge.

How chatbots are used in marketing?

Enter Chat Marketing.

Thanks to recent technological advancements facilitating seamless, personalized, and relevant interactions, businesses today can establish considerably deeper connections with their clientele using messaging apps.

Most consumers are chatting on Instagram, Facebook Messenger and many other Apps.

They can proactively;

• address customer needs even before they surface,
• establish multi-channel communication,
• and often cultivate enduring and valuable relationships with both new and existing customers through chat.

Within this comprehensive Chat Marketing guide, we will:

• delve into the fundamentals of this exciting new marketing avenue,
• elucidate why it should be integrated into your business,
• and expound on how it can elevate your company’s marketing efforts,
• drive increased sales,
• and diminish customer attrition.

What Is Chat Marketing?

In its simplest form, Chat Marketing encompasses the process of promoting and selling products and services via chat applications such as Messenger, SMS, WeChat, and other one-on-one chat platforms.

Our contemporary interpretation of Chat Marketing extends its purview. It is recognized for instigating dialogues through messaging apps, serving as the fastest conduit for nurturing relationships and guiding potential buyers through your marketing or sales funnel.

However, Chat Marketing extends its influence across the entire customer life cycle. It revolves around identifying the moments and avenues where chat can be employed to foster meaningful interactions that usher customers from acquisition to retention.

Chat marketers are continually innovating strategies to enhance customer acquisition, maintain customer engagement, and cultivate brand advocates. This style of marketing pervades all facets of a business and informs roles ranging from lead generation to content marketing, sales, and customer success teams.

Another pivotal facet of Chat Marketing lies in its potential to amass, manage, and possess accurate first-party data. Through streamlined purchase cycles, more enjoyable interactions, and engaged customers, chat marketers can swiftly accumulate data and utilize it to enhance various facets of their business. This data becomes a catalyst for departments that have historically struggled to obtain customer insights.

Chat Marketing Facilitates Bridging the Gap Between Businesses and Customers, enabling both parties to engage in relevant, personalized interactions on the platforms where individuals feel most at ease: Messenger, SMS, Email, and other chat applications.

Forge Your Chat Marketing Path Today

Indications You Require Chat Marketing Assistance

One of the foremost challenges confronted by companies is determining whether they need to formulate a Chat Marketing strategy. Modern customer communication demands swift responses and authentic omnichannel, one-on-one relationships.

Here are the top six signs indicating that you may benefit from Chat Marketing assistance:

1. Dwindling click-through rates.
2. Languid customer service response times.
3. Low conversion rates.
4. Absence of a multi-channel marketing approach.
5. Elevated customer churn.
6. Limited brand awareness.

By mastering personalized customer experiences, you can significantly augment your conversion rates. Delve into our guide on the “6 Signs You Need Help with Chat Marketing” to discover strategies for remedying these issues.

Facebook Updates and the Future of Chat Marketing

For newcomers to Chat Marketing, it’s essential to be aware of forthcoming changes within Facebook Messenger and how to adapt to them. As of March 4th, 2020, the following adjustments will be implemented on Messenger:

1. The “24+1” rule is being discontinued. You will now have a 24-hour window for initial engagement without requiring a follow-up message.
2. Message tags are being reduced from 17 to 4, meaning you can only send follow-up messages that fall under the four specified use cases.
3. Subscription Messaging will exclusively be available for News Pages.

To gain deeper insights into the future of Chat Marketing, consult our comprehensive resource on the topic.

Expanding Across Multiple Channels with ManyChat

Establishing a presence across diverse conversational channels lies at the core of any Chat Marketing strategy. As your marketing practices evolve, transitioning from siloed channel management to a unified omnichannel presence becomes pivotal. Timing and messaging precision are instrumental in capturing the attention of potential customers and driving action.

Learn more about the process of expanding across multiple channels with ManyChat.

Crafting Conversations with Messenger, SMS, and Email

Irrespective of whether you are a marketer or a small business proprietor, you encounter a common challenge: lead generation. Through Chat Marketing, you can foster more pertinent and human interactions that guide individuals through your sales funnel and extend their presence in your customer lifecycle.
Once you have laid the groundwork for your channels, it’s time to master their effective utilization. ROI expert Matt Plapp employs a technique called “Waterfall the Conversation,” which involves deploying a combination of Messenger, text messaging, and email to deliver targeted, real-time messages to potential (and existing) customers. To stand out in a sea of uniformity, we recommend exploring “How to Create Conversations with Messenger, SMS, and Email” to devise your personalized action plan.

Elevate Sales through Messenger, SMS, and Email

Manuel Suarez’s Journey in Crafting ManyChat’s “Most Engaging Bot”
Countless opportunities and educational resources await those interested in advancing their proficiency in Chat Marketing. Do not wait for the next big trend—seize the opportunity to harness this medium now. Manuel Suarez, a ManyChat Agency Partner and the founder of Attention Grabbing Media, embraced Chat Marketing in 2016 and has never looked back.

In our case study, you will gain insights into how Manuel and his team constructed an extensive bot for Dr. Eric Berg, a ketogenic diet authority. They initially relied on paid advertisements and email marketing, industry standards at the time. However, witnessing the influx of qualified leads emanating solely from Messenger, they rapidly redirected 98% of their resources towards chat.

With a subscriber base exceeding 800,000 on Messenger, over 40 sequences, 500+ widgets, 400+ tags, 400+ keywords, and more than 150,000 Monthly Active Conversations, Dr. Berg’s ManyChat bot has evolved into the most engaging bot within our platform. Delve into the case study to uncover strategies for leveraging chat to amplify your business’s impact.

Chat Marketing and Facebook Messenger Advertising

Advertising on Facebook presents its challenges, but it is a skill worth mastering. Most accomplished Chat Marketers double as Facebook Messenger Advertising specialists, positioning their products or services in front of a precisely targeted audience. Additionally, they can personalize and automate the post-click journey and accrue customer information for retargeting and future campaigns.

Leveraging Click-to-Messenger ads and Sponsored Messages necessitates the implementation of automated sequences and creative thinking. Be prepared to manage ad expenditures and refine targeting. For a more in-depth exploration of Facebook Messenger Advertising, we encourage you to explore our detailed guide on advertising via Messenger.

Harnessing Live Chat for Marketing

Integrating live chat functionality not only enhances sales and marketing support but also opens doors to novel dimensions of Chat Marketing. Proficiency in real-time communication and the ability to delight customers are instrumental in advancing prospects closer to conversion.

Understanding your customers’ pain points and aspirations serves as a catalyst for refining your overall strategy. A negative customer experience could drive individuals away, whereas a positive one can enhance their journey with your organization.

To offer superior support and generate an abundance of leads, peruse our comprehensive resource on employing Live Chat for marketing with ManyChat.
Illustrations of Chat Marketing Success

Incorporating Chat Marketing into your business repertoire is among the most valuable skills you can acquire. Here are a few instances of companies effectively harnessing this innovative marketing approach:

1. Misfit Media: A direct-response marketing agency specializing in the restaurant industry across the U.S. Their focus on trackable Chat Marketing solved a specific financial problem for restaurant owners, employing a combination of Messenger, Email, and SMS. Following their pivot to this niche, the agency transformed into a seven-figure brand within three short years.
2. Mellanni: A bedding and linen company employed Chat Marketing to promote a new product line. The ability to recreate personalized sales experiences within their Messenger bot resulted in their most profitable product launch, yielding over $150,000 in sales and garnering hundreds of 5-star reviews for the Amazon Best Seller.
3. Daniel D: A contemporary violinist and entrepreneur leveraged his on-stage performances to create a revenue-generating, multi-channel experience. Chat Marketing offered complete control over music sharing, live performances, and fan engagement. Since integrating chat, his music business expanded beyond performance, generating over $122,000 in non-music-related revenue for his company.
4. Mackensie Liberman: The founder of the Award-Winning Chat Marketing Agency, Orca Marketology, has been involved with chat marketing since 2016. Her debut Messenger case study, “How to Deploy a Birthday Bot Guaranteed to Make Your Subscribers Celebrate,” marked the beginning of her journey. She has since incorporated more chat communication channels like email and SMS into her clients’ strategies.

Chat Marketing is Ascendant.

Chat Marketing empowers companies of all sizes to establish deeper connections with potential and existing customers. Whether you are poised for business growth, striving to scale your objectives, or seeking enhanced ROI from your marketing endeavors, the time is ripe to integrate Chat Marketing into your business model.
If you require assistance with your Chat Marketing strategy, consider joining the ManyChat Facebook Community or signing up for a free ManyChat account to commence building your bot today.”